Of all unlikeliest of unlikely things, this is a commercial for a dating site... attached to an underwear brand... which is owned by a famous tennis player. [Warning: noisy flash interface.] Several elements of WTF? in that statement, but anyway. Having said that, the message of "Love For All" seems both timely and sweet (and probably good marketing, given the high end underwear market demographic. )
The commercial certainly seems timely and sweet in this post-Proposition 8 world.