I had the pleasure of being Mr James Charles O'Brien's Plus One to a CD launch last night at the very swish Hugos [sic] Bar Pizza in King's Cross. (Yes, James, as you mentioned I still hold my ground on the apostrophe issue. It even burns me to write it.) This was the pink drinks function I wrote about a few days ago. The pink drinks were thematic you see, as the CD being launched was Hey Eugene! by latin lounge 'genre bending' 12 piece outfit Pink Martini.
Cameraphone Photo by Mr James Charles O'Brien, Esq
What a fun night!
As James mentioned in his blog entry, we were probably the oldest people in the room by at least 10 years. Having both come straight from work, we probably also looked like the only people in the room with serious jobs. Industry execs style.
I don't know what I was expecting, but it was kind of a fabulous but strange event for a launch. Maybe this is the way things are PR'd in this day and age? Hire a swish and expensive venue. Put a 'door bitch' glamazon on the door who takes her job very seriously. Spend a fortune on free nummy nums cocktails, stacks of free CDs on every table (I took a few, natch), free gourmet pizza, dim the lights, strew rose petals all over the venue (and even in the drinks) fer Chrissakes... and then invite a bunch of (almost) teenagers who look like they could hardly afford a CD, let alone work in the industry. That's sort of it. Have some free drinks, and some free pizza, and help yourself to as many free CDs as you want.
I guess it works though, I had a great night and I have been playing the CD all morning... and I love it.