I don't know where this comes from originally, but apparently it's a piece of salesmanship from some American children's pageant photographer. See how you can take a perfectly cute normal child, photoshop the natural right out of them and make them look like a 'glitzy' child/adult automaton! In just 4 easy steps!
I admit that I bring my own prejudice to this, because I think the child pageant scene is wrong on so many levels. However, my point being do you see much of the child is left? I sure don't.